Strategic Communications
Overview:
SCT’s Strategic Communications can help you communicate your strategic plan, invigorate your program management approach and turn your intensive data-analytics in to effective, easy-to-understand narratives. SCT will identify the audience and key messages, develop content, select media, and distribute and measure the impact of these communications. We support leaders in communicating key initiatives, such as Diversity, Equity, Inclusion, and Accessibility or workforce planning, and engaging with employees and stakeholders. We are experienced in creating both internal and external communications plans and strategies, and customizing content and graphic art for briefings, meetings, brochures, talking points, fact sheets, newsletters, social media, websites, and other channels.
Focus Areas:
Communications Strategy:
SCT will collaborate with you to identify and develop key audiences and messages to achieve your goals. We will design and develop an integrated communications strategy that motivates and inspires your audience to change or take action.
Digital Communications:
SCT is experienced in identifying appropriate digital channels and developing strategies and content for these channels. We utilize best practices to create compelling social media and digital strategies, campaigns, and content to clearly communicate to your audience.
Internal Communications:
SCT will facilitate the design and development of internal communications plans, campaigns, and content to inform and unify your employees around your vision, goal, or plan. We will create content tailored to your team in order to support Diversity, Equity, Inclusion, and Accessibility programs, strategic plans, and other initiatives.
Content Creation:
Content creation is an essential part of any communications strategy. SCT will design and create written and graphic content such as newsletters, brochures, social media posts, fact sheets, and talking points for both print and web to support your organization’s goals.
Benefits:
- More effectively reach your target audience with easy-to-understand narratives
- Positively shape internal and external perception of your organization
- Inspire change and action